Help keep The Yellow Block running, whilst getting some decent exposure for your business!
WHY ADVERTISE ON A PODCAST?
Advertising on a podcast is a low-cost way of increasing brand awareness, promoting special offers and gaining additional web traffic and social media engagement.
Podcasting is an industry that is demonstrating huge growth, with total downloads increasing year-on-year. And unlike pre-recorded adverts on live radio or printed ads in magazines, podcast adverts are an endorsement, and are a much more personal way of getting potential consumers’ attention.
According to midroll.com, listeners trust their favourite hosts. They develop relationships with podcast personalities over the course of dozens of hours of intimate listening time and listeners maintain those relationships because they trust the people they listen to every week.
Podcast ads are endorsements. When a host presents your product or service, they are leveraging the trust that they have cultivated with listeners over time, and applying it to your brand or service.
According to Spotify, 81% of listeners have taken action as a result of listening to audio ads during a podcast.
WHY ADVERTISE ON THE YELLOW BLOCK?
For listener figures, The Yellow Block is in the top 10% of all worldwide podcasts, according to thepodcasthost.com’s podcast industry stats.
Whilst there are thousands of football podcasts in the UK, The Yellow Block frequently reach the top 100 in the iTunes UK football charts and was consistently higher even than Peterborough United’s official podcast.
The Yellow Block is now also part of the talkSPORT (the world’s biggest sports radio station) fan network – which adds a great level of legitimacy to the podcast.
WHAT DOES MY BUSINESS GET IN RETURN FOR ADVERTISING ON THE YELLOW BLOCK?
- On the mid-roll of the episode, your business will get a 30-60 second advert, read out by our hosts*. The advert can be used to promote any special offers you may have, or to just raise awareness of your business’ website, products or social media channels. You could also offer a promotion, exclusive to listeners of the podcast, if you desire.
- Your business’ logo on the episode’s promotional image, which will be seen on our social media pages.
- Your business name and website will be mentioned in the episode’s description, which will be seen on iTunes, Spotify and Google podcasts, which will help to improve your business’ presence on the search engines.
- Your business will be listed on our website as a partner, with your logo linked to your website.
*alternatively, if you already have an audio ad, we can splice that into the show, if you prefer.
WHAT PACKAGES ARE AVAILABLE?
- Advertise on 1 episode for just £30.00 – that’s a ROI of 1 person hearing your ad’ for just £0.04 (based on listener figures for the 2022/23 season)
- Or advertise on 2 episodes for just £50.00
- You could also sponsor us for a whole season, for a huge discount – contact us for further details!
WHY DOES THE YELLOW BLOCK NEED AVERTISERS/SPONSORS?
Whilst The Yellow Block is a hobby, and it’s intention isn’t to make money, running the podcast does have costs, and so we rely on monetising the podcast to pay for the equipment, recording software, as well as the hosting fees for this website! We also like to run giveaways for our loyal listeners.
If you would like to advertise on The Yellow Block, or if you’d like to know more details, please contact us via the below form:
theyellowblock.co.uk 